Make in-house content your most predictable revenue channel.
A 4-week intensive for Series A+ founders, where I build a ready-to-execute content system for your business - exact formats, exact hires, exact hooks - and hand it to your team to run from day one.
Build my content system →Why content isn't working for you
Tell me if this sounds familiar…
You've taken a lot of shots, tried to mirror every viral trend, hired and fired talent, switched up entire team structures, only to have that one random post blow up (and not do anything for your business).
At best, you wager all your bets on that one rockstar editor/creator in your team and hope for the stars to align again.
At worst, you go back to the drawing board and decide the channel just doesn't work for you.
Content works when it has content-market fit.
Your product won’t take off without product-market fit. Your content won’t either.
Content-market fit is when you are able to:
- Communicate the exact messaging you want to drive
- To the exact target audience you want to reach
- In a way that they find it so valuable
- That they keep sending it to more and more people like them
What changes when you find content-market fit?
For the business
- Your exact customers see you, act, and send it to more people like them.
- Every post starts from a higher floor. Breakouts come more often.
- Your formats become creator and ads briefs. One idea runs at 100x the volume.
For the team
- Everyone knows exactly what to make, why, and who owns it.
- You know exactly who to hire. Great people join and stay.
- Output becomes predictable. Moonshots become the ceiling.
What you walk away with.
A system, not a deck.
- A written who-gets-what statement
- 3-5 locked formats
- A role map with who to hire
- The hooks to run it
Your team executes from day one.
Built with your team, not sent to them.
4 weeks, 40+ hours, in the room with your stakeholders and executors.
Proven at every stage.
Virality, product launches, B2B product marketing. Same fundamentals, different constraints.
The consulting curriculum
Four weeks. One full day a week, in the room with your team.
- Week 1
Who Gets What
Find your content-market fit. We tie content to the business outcome it's accountable to, and lock the audience, message and tone every post must hit.
- Week 2
Formats & Team
Lock 3-5 repeatable formats and your primary platform, then build the team and culture to run them.
- Week 3
Virality, Analytics & Moonshots
Replace "going viral" with numbers you can move, set honest growth expectations, and build a practice for finding outlier ideas.
- Add-on
Visual Hooks
A hands-on craft day for your creators, editors and designers on winning the first three seconds.
- Week 4
Check-in & Alignment
We review the work, or the hiring plan, against everything we locked.
- After that
Consultation days
Book full days as you need them. No calls: real feedback takes real prep.